UNLESS YOU WILL

Outer impressions

These images are part of André França. new project “art world – São Paulo”. When I am looking at these facades, I find it hard to imagine what kind of work I would get to see after entering the gallery. How much do we judge a gallery just by looking at it from the outside? Which gallery would we enter and which one would we pass by, not knowing it is a place to appreciate & collect art. On his website André says:

This project seeks to study the façades of art galleries located in important centers of the world art market. The perspective investigated here is the relationship between the architectonic configurations of the gallery façades, observed through a symbolic approach, and the way in which a given culture/city relates to the art, the market and to the public in general.